eBay in Japan

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR282
Case Length : 12 Pages
Period : 2000-2007
Pub Date : 2008
Teaching Note :Not Available
Organization : eBay
Industry : Internet & E-Commerce
Countries : Japan

To download eBay in Japan case study (Case Code: BSTR282) click on the button below, and select the case from the list of available cases:

Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

<< Previous

"I am not one for regrets, but I still regret we don't have a presence in Japan."¹

- Meg Whitman, CEO, eBay in 2008.

"When we arrived last year, the 800-pound gorilla [Yahoo Japan Auctions] was already positioned."²

- Merle Okawara, President and CEO, eBay Japan in 2001.

"I think eBay learned what it did wrong in Japan. Because of the nature of the auction model, I think it now understands that you have to be the leader in the market. I think it's a smart move for the company to have closed its site in Japan and to wait for another time when it can go in and do what it takes to be the leader there."³

- Lindsay Hoover, Vice President, Houlihan Lokey Howard & Zukin⁴ in 2002.

eBay Reenters Japan

In December 2007, eBay Inc. (eBay), the US-based online auction company, announced its reentry into Japan, through an agreement with US-based Internet services company, Yahoo! Inc.⁵ (Yahoo). eBay and Yahoo agreed to link their auction sites to facilitate cross-border bidding. This would enable the users of Yahoo Auctions Japan to bid for items listed on eBay's US site using their Yahoo Japan ID, and eBay users in the US to buy items auctioned on Yahoo Japan using their eBay ID. On Yahoo and eBay teaming up, Meg Whitman⁶, President and CEO, eBay, said, "We are excited to partner with Yahoo Japan in providing Japanese users with localized site designed to enable them to shop on the eBay marketplace with ease and convenience."⁷

eBay in Japan - Next Page>>

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Study Volumes Collection

1] Erick Schonfeld, "Meg Whitman's Exit Interview,"TechCrunch, January 24, 2008.

2] "How Yahoo! Japan Beat eBay at Its Own Game,"BusinessWeek, June 04, 2001.

3] Joan Harrison, "Asian Advances, and a Retreat, for Online Auctioneer eBay,"Mergers & Acquisitions: The Dealermaker's Journal, April 2002.

4] Houlihan Lokey Howard & Zukin is a US-based investment bank. The services provided include mergers & acquisitions, financing, financing opinions, and advisory services. The firm was established in 1970 and has 13 offices spread across the world.

5] Yahoo! Inc., is a leading Internet services company headquartered in Sunnyvale, California, USA. In 2007, its revenues were at US$ 6.7 billion.

6] Margaret C Whitman (Meg Whitman) announced that she would retire from eBay by March 2008. She was to be succeeded by John Donahoe.

7] "eBay, Yahoo Japan Team up Services,"www.taipeitimes.com, December 05, 2007.